Post by romanamitaseo00 on May 14, 2024 2:46:34 GMT -6
More and more channels, more and more platforms, more and more questions: How do companies manage to really reach their target groups and remain relevant to them? The demands on brands to penetrate the attention economy have increased significantly in recent years. At the same time, the market for online marketing agencies has also changed. But that doesn't make things any easier; it has also led to new forms of relationships between customers and agencies. Morefire founder Robin Heintze Our guest author Robin Heintze is co-founder and managing director of the online marketing agency morefire . His focus is on Google Ads, content marketing, marketing automation, conversion rate optimization and B2B marketing. He moderates the podcast The Art of Marketing for the digital compact knowledge network . This guest article by Robin Heintze appeared in the sixth issue of Corporate Newsroom magazine.
Read more articles and interviews from the world of marketing and corporate communications there, for example about OTTO's corporate influencer program or police patrols online. Increasing complexity on the customer Buy Whatsapp Number Data side Something is always. “New Normal” means constantly dealing with new challenges. A pandemic doesn't even have to disrupt life. “The challenges are incredibly complex,” says Mario Konrad. He is one of the founders of Ryzon, a young company that produces high-tech sportswear for triathletes. Mario Konrad Mario Konrad, co-founder of Ryzon As a new player in a highly competitive market and with rapid growth rates, Ryzon always has different tasks to solve. Sold-out stock, back-orders, development of customer service: “There are always several fires burning at the same time,” says Mario Konrad. But because there is only enough capacity for a limited number of fires, he appreciates the support from agencies.
“It is very valuable to be able to start quickly and know that you will make as few mistakes as possible.” Mario Konrad, Ryzon His own operational tasks take up enough space, so Konrad is grateful for the expertise. “With the iOS update, having external experts with an ear to the overall market helped us a lot.” Ryzon works with agencies for paid social and search. Co-founder Fabian Jung, who, among other things, worked as an art director at the DDB agency, brings creative expertise. In addition to the internal challenges that every company faces, there are external changes. The changes on the Apple platform, for example, have thrown the entire performance marketing system into disarray - suddenly a large part of the target groups can only be reached if they agree to the tracking. Another issue is the large selection of communication channels. LinkedIn, Snapchat, TikTok? The days when a company could simply upload its TV commercial to YouTube are long gone. Each channel has its own laws and needs its own strategy.
Read more articles and interviews from the world of marketing and corporate communications there, for example about OTTO's corporate influencer program or police patrols online. Increasing complexity on the customer Buy Whatsapp Number Data side Something is always. “New Normal” means constantly dealing with new challenges. A pandemic doesn't even have to disrupt life. “The challenges are incredibly complex,” says Mario Konrad. He is one of the founders of Ryzon, a young company that produces high-tech sportswear for triathletes. Mario Konrad Mario Konrad, co-founder of Ryzon As a new player in a highly competitive market and with rapid growth rates, Ryzon always has different tasks to solve. Sold-out stock, back-orders, development of customer service: “There are always several fires burning at the same time,” says Mario Konrad. But because there is only enough capacity for a limited number of fires, he appreciates the support from agencies.
“It is very valuable to be able to start quickly and know that you will make as few mistakes as possible.” Mario Konrad, Ryzon His own operational tasks take up enough space, so Konrad is grateful for the expertise. “With the iOS update, having external experts with an ear to the overall market helped us a lot.” Ryzon works with agencies for paid social and search. Co-founder Fabian Jung, who, among other things, worked as an art director at the DDB agency, brings creative expertise. In addition to the internal challenges that every company faces, there are external changes. The changes on the Apple platform, for example, have thrown the entire performance marketing system into disarray - suddenly a large part of the target groups can only be reached if they agree to the tracking. Another issue is the large selection of communication channels. LinkedIn, Snapchat, TikTok? The days when a company could simply upload its TV commercial to YouTube are long gone. Each channel has its own laws and needs its own strategy.