Post by account_disabled on Mar 5, 2024 3:32:46 GMT -6
Categories Strategic communication , Online communication , Covid-19 , Marketing Toolkit to digitize your company If in recent years digitalization has already crept in by leaps and bounds into each of the business processes, the last four weeks marked by the Covid-19 crisis and confinement have served as a driving force for online platforms to reach those departments that had not yet succumbed to its advantages and for those companies faithful to traditional processes to begin to consider going online.An approach that can mean the difference between maintaining and growing or disappearing. Focusing on the topic that has led you to this post, let's imagine a company without an online marketing and communication strategy today, in the midst of a crisis: without offline advertising, without brochures or posters, without congresses, events or trade fairs. , without direct contact with potential clients, and without even direct communication between employees.
This company is completely invisible at this time to its potential clients. But let's not panic, the online tools and platforms to digitize companies have always been there, now you just have to take advantage of them and look for the most appropriate ones for each business model. And, among this maelstrom of uncertainty, only one thing is BTC Users Number Data clear for companies: the location of their customers. Everyone is at home, and more specifically connected to the Internet. During the first month of confinement, Telefónica has registered a growth in Internet traffic equal to that of all of 2019. If during last year the accumulated growth was 30%, the one registered in this last month, between March 10 and April 12, which was 35%. On the other hand, and no less notable, is that the use of social networks in our country has grown by up to 55% in the last month. Reasons to digitize your marketing and communication strategy Be where your customers are.
Behind that 35% more web traffic and after that 55% more use of social networks, there are new users connected for longer (or what is the same, new consumers). Global reach. How many people can you reach with an ad in an offline newspaper? And how many potential clients can you talk to at a trade show? The figure will always be limited by geographical space and time. An online presence guarantees a much greater reach, and most importantly, through pull strategies, where if you play your cards well and create the right content, it will be the truly interested customer who approaches your brand and not the other way around. Less costs. Implementing an online marketing and communication strategy has a much lower cost than any offline strategy, and most importantly: with a much higher return on investment. Automated processes. It's not just about saving money, but also time. The appropriate digital tools - always together with a good professional - mean the possibility of launching actions and reorienting them, adapting them to the results and circumstances quickly and easily. Greater segmentation capacity.
This company is completely invisible at this time to its potential clients. But let's not panic, the online tools and platforms to digitize companies have always been there, now you just have to take advantage of them and look for the most appropriate ones for each business model. And, among this maelstrom of uncertainty, only one thing is BTC Users Number Data clear for companies: the location of their customers. Everyone is at home, and more specifically connected to the Internet. During the first month of confinement, Telefónica has registered a growth in Internet traffic equal to that of all of 2019. If during last year the accumulated growth was 30%, the one registered in this last month, between March 10 and April 12, which was 35%. On the other hand, and no less notable, is that the use of social networks in our country has grown by up to 55% in the last month. Reasons to digitize your marketing and communication strategy Be where your customers are.
Behind that 35% more web traffic and after that 55% more use of social networks, there are new users connected for longer (or what is the same, new consumers). Global reach. How many people can you reach with an ad in an offline newspaper? And how many potential clients can you talk to at a trade show? The figure will always be limited by geographical space and time. An online presence guarantees a much greater reach, and most importantly, through pull strategies, where if you play your cards well and create the right content, it will be the truly interested customer who approaches your brand and not the other way around. Less costs. Implementing an online marketing and communication strategy has a much lower cost than any offline strategy, and most importantly: with a much higher return on investment. Automated processes. It's not just about saving money, but also time. The appropriate digital tools - always together with a good professional - mean the possibility of launching actions and reorienting them, adapting them to the results and circumstances quickly and easily. Greater segmentation capacity.