Post by account_disabled on Feb 27, 2024 1:24:10 GMT -6
Recently the campaign where a pregnant trans model appears in Calvin Klein advertising caused controversy and the renowned global clothing and lingerie brand celebrated the diversity of faces of motherhood by doing inclusive marketing .
This way of managing advertising messages seeks to make the audience feel reflected and heard, so it creates content that represents the diverse communities and voices that companies serve.
Carrying out this type of marketing involves understanding cultural bias and leading social change, based on reflection. It is giving visibility to people of all origins, bodies, ages, religions, abilities, sexualities and orientations.
Inclusive marketing: Pregnant trans model in Calvin Klein advertising
Calvin Klein has shown to have an Chinese American Phone Number List inclusive mentality, which recognizes and celebrates the path to diversity. Just remember its Proud in my Calvin 's campaign, which had trans activist Jari Jones as a participant.
Therefore, its advertising with a pregnant trans model adds to this effort to teach its consumers that there are different ways of experiencing pregnancy and life. Through a photographic production, Roberto Bete, a trans man, showed himself in his last stage of pregnancy, along with his partner Erica Feeh, a woman, also transgender.
It should be noted that a trans person is one who does not identify with the sex assigned to them at birth. They express their gender identity in many different ways: some with their clothing, behavior and gestures, there are even those who opt for surgeries to live according to the sex that truly identifies them.
An inclusive reality: Calvin Klein
Although every year the company demonstrates its support for the LGBTQ+ community, this time it did so within the framework of the celebration of Mother's Day, with the aim of highlighting the existence of family diversity and inclusion.
In the photo shoot, the couple wore the brand's signature underwear: a black boxer brief with a white bow and a tailless panty with the same design. Roberto took advantage of the cameras to show his belly and declared: “We can reproduce biologically or by heart […] our role in the world is to love and be loved.”
Today, in support of women and mothers around the world, we highlight the reality of new families.
Calvin Klein.
pregnant trans in Calvin Klein advertising
The campaign had a very positive impact on social media users, accumulating nearly 30 thousand “likes” on the publication. In addition, receiving more than 420 comments.
“I love seeing this anti-exclusivity campaign from such a legendary brand”; “I feel very proud that they document these stories”; “Thank you for sharing different types of motherhood”; " How nice. Long live diversity in all its types,” were some of the many messages that can be read in the comments section of the publication.
Likewise, Roberto took the opportunity to share, with his more than 35.5 thousand followers, the process of his pregnancy and the growth of his belly through selfies , photo productions with his partner and various publications.
Internet users did not hesitate to leave him and his partner good wishes, words of affection and congratulations in this new stage of life that awaits them: motherhood.
This way of managing advertising messages seeks to make the audience feel reflected and heard, so it creates content that represents the diverse communities and voices that companies serve.
Carrying out this type of marketing involves understanding cultural bias and leading social change, based on reflection. It is giving visibility to people of all origins, bodies, ages, religions, abilities, sexualities and orientations.
Inclusive marketing: Pregnant trans model in Calvin Klein advertising
Calvin Klein has shown to have an Chinese American Phone Number List inclusive mentality, which recognizes and celebrates the path to diversity. Just remember its Proud in my Calvin 's campaign, which had trans activist Jari Jones as a participant.
Therefore, its advertising with a pregnant trans model adds to this effort to teach its consumers that there are different ways of experiencing pregnancy and life. Through a photographic production, Roberto Bete, a trans man, showed himself in his last stage of pregnancy, along with his partner Erica Feeh, a woman, also transgender.
It should be noted that a trans person is one who does not identify with the sex assigned to them at birth. They express their gender identity in many different ways: some with their clothing, behavior and gestures, there are even those who opt for surgeries to live according to the sex that truly identifies them.
An inclusive reality: Calvin Klein
Although every year the company demonstrates its support for the LGBTQ+ community, this time it did so within the framework of the celebration of Mother's Day, with the aim of highlighting the existence of family diversity and inclusion.
In the photo shoot, the couple wore the brand's signature underwear: a black boxer brief with a white bow and a tailless panty with the same design. Roberto took advantage of the cameras to show his belly and declared: “We can reproduce biologically or by heart […] our role in the world is to love and be loved.”
Today, in support of women and mothers around the world, we highlight the reality of new families.
Calvin Klein.
pregnant trans in Calvin Klein advertising
The campaign had a very positive impact on social media users, accumulating nearly 30 thousand “likes” on the publication. In addition, receiving more than 420 comments.
“I love seeing this anti-exclusivity campaign from such a legendary brand”; “I feel very proud that they document these stories”; “Thank you for sharing different types of motherhood”; " How nice. Long live diversity in all its types,” were some of the many messages that can be read in the comments section of the publication.
Likewise, Roberto took the opportunity to share, with his more than 35.5 thousand followers, the process of his pregnancy and the growth of his belly through selfies , photo productions with his partner and various publications.
Internet users did not hesitate to leave him and his partner good wishes, words of affection and congratulations in this new stage of life that awaits them: motherhood.