Post by account_disabled on Jan 1, 2024 1:42:18 GMT -6
Let's imagine a situation. Claudia is at home calmly looking at her phone, suddenly on sale appears that claim to be super comfortable and that look perfectly with that blouse she just bought. What does Claudia think? That she now “needs” those shoes. Until that moment, did Claudia need shoes? No. And what happened? Marketing generated the desire for consumption and if the image of an advertisement was able to generate that desire, imagine what experience marketing can do. Traditional Marketing to Experiential Marketing To better clarify the concept of “ Experiential Marketing ” or also known as “experience marketing or emotion marketing” we must go back in time, to the time when marketing was only one way.
Because traditional marketing sought the purchase of a product, its use and a Special Data repurchase, focusing on its quality, its differential characteristics and its tangible benefits, hence the need to extend the concept of traditional marketing to experience marketing, which is focuses on the client himself and the experiences he obtains during the marketing and use of the product or service. The key to experience marketing The key is for the customer to choose a product from the category for what it offers before purchase, during use and what it generates after use. An example of this is provided by the Harley Davinson brand.
Without a doubt a desired brand in the motorcycle segment, which, beyond selling at a low price or the idea of a motorcycle that provides greater speed product characteristics that would be sold from the point of view of traditional marketing , is It becomes an experience thanks to the fact that what it sells is a lifestyle, it generates desire and desire before purchasing it, it is enjoyed during its use and leaves great experiences after its use. in addition to becoming memorable stories and experiences. Another clear example of the good use of “experience marketing” is done by the renowned brand of red and white soft drinks, I don't have to say its name and I'm sure you already know.
Because traditional marketing sought the purchase of a product, its use and a Special Data repurchase, focusing on its quality, its differential characteristics and its tangible benefits, hence the need to extend the concept of traditional marketing to experience marketing, which is focuses on the client himself and the experiences he obtains during the marketing and use of the product or service. The key to experience marketing The key is for the customer to choose a product from the category for what it offers before purchase, during use and what it generates after use. An example of this is provided by the Harley Davinson brand.
Without a doubt a desired brand in the motorcycle segment, which, beyond selling at a low price or the idea of a motorcycle that provides greater speed product characteristics that would be sold from the point of view of traditional marketing , is It becomes an experience thanks to the fact that what it sells is a lifestyle, it generates desire and desire before purchasing it, it is enjoyed during its use and leaves great experiences after its use. in addition to becoming memorable stories and experiences. Another clear example of the good use of “experience marketing” is done by the renowned brand of red and white soft drinks, I don't have to say its name and I'm sure you already know.